“Can’t I just create ads instead of all this content marketing?”
This question comes up in nearly every consultation with healthcare practitioners. The short answer: you can, but you’d be missing 80% of your potential patients. Here’s why: Only 20% of potential patients are ready to book immediately. Ads work wonderfully for them. But the other 80%? They’re researching, comparing, and building trust before committing.
The Decision Making Process
Educational content nurtures this majority through their decision-making process. It establishes your authority when they’re not yet ready to book.
Think of ads as fishing with a spear—precise but limited. Content marketing is fishing with a net—capturing potential patients at every stage of readiness.
Think of ads as fishing with a spear—precise but limited.
The practices seeing exponential growth aren’t choosing between ads and content. They’re strategically using both to capture the full spectrum of patient interest.
